Gtech - Airram 3

During the early development of the Gtech AirRAM 3, I explored how the product could feel more at home in modern interiors. Collaborating with Gtech’s model makers, we prototyped full-scale concept models—most notably a design featuring a laminated bamboo handle that reduced plastic use while offering strength and lightness. The form language balanced clean, furniture-inspired surfaces with technical detailing, rethinking how a vacuum might live in plain sight.
Client
Gtech
Year
2021
Role
Industrial Design
Deliverables
Conceptual Design
Aesthetic Surfacing
CMF exploration
Model Making
Detail Design
"Rob’s level of attention to detail, as well as his ability to understand the needs of users and technology meant his work was always to the highest standard. He had the ability to produce next level concepts that always challenged the remit of the brief."

Chris Vagges - Head of NPD @ Gtech

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